and the ink B. studio
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ink B.

ink B. Studio

Logo Redesign

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Recently I had the opportunity to redesign a logo for an existing client I have been working with. While some logos might need just a little tweaking, others need a complete overhaul to bring them up to speed. An overhaul with constraints, that is. You never want to disrupt a brand to much that it breaks trust between them and their clients. It a delicate balancing act and is never an easy one, but a challenge I am willing to take on.

With this project I pulled out some of the stronger design elements (the card and extended N). I updated the type which makes it cleaner and overall delivers a stronger brand.

Redesign logo above, older logo below.

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