graphic design: logo
Earlier this year I worked on a fun project for an inspiring gal whom is embarking on the zero waste lifestyle. I love working on projects like this! They are empowering, inspiring and challenging both creatively and socially. Since this project I have made several small but mindful changes to help reduce and eliminate waste in my own home. And guess what you can too! Follow zero wasted on Instagram @zerowasted.mn for more about waste free living, useful tips and inspiration.
Rethinking Trash: I wanted to share a little logo development on the chosen concept I call “rethinking trash.” I started with a watercolor sketch, then went digitally with rough ideas which evolved into the final logo. This was not the only concept I presented, in fact it was a real rough sketch I almost didn’t include in the concepts I presented to my client. But it had potential, and well the best ideas start off rough and small. k