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ink B.

ink B. Studio

Posts in graphic design :
Logo Redesign
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Recently I had the opportunity to redesign a logo for an existing client I have been working with. While some logos might need just a little tweaking, others need a complete overhaul to bring them up to speed. An overhaul with constraints, that is. You never want to disrupt a brand to much that it breaks trust between them and their clients. It a delicate balancing act and is never an easy one, but a challenge I am willing to take on.

With this project I pulled out some of the stronger design elements (the card and extended N). I updated the type which makes it cleaner and overall delivers a stronger brand.

Redesign logo above, older logo below.

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graphic design: logo

Earlier this year I worked on a fun project for an inspiring gal whom is embarking on the zero waste lifestyle. I love working on projects like this! They are empowering, inspiring and challenging both creatively and socially. Since this project I have made several small but mindful changes to help reduce and eliminate waste in my own home. And guess what you can too! Follow zero wasted on Instagram @zerowasted.mn for more about waste free living, useful tips and inspiration.  

Rethinking Trash: I wanted to share a little logo development on the chosen concept I call “rethinking trash.” I started with a watercolor sketch, then went digitally with rough ideas which evolved into the final logo. This was not the only concept I presented, in fact it was a real rough sketch I almost didn’t include in the concepts I presented to my client. But it had potential, and well the best ideas start off rough and small.  k