kristin chapman

ink B.

ink B. Studio

Posts in graphic design :
Logo Redesign

Recently I had the opportunity to redesign a logo for an existing client I have been working with. While some logos might need just a little tweaking, others need a complete overhaul to bring them up to speed. An overhaul with constraints, that is. You never want to disrupt a brand to much that it breaks trust between them and their clients. It a delicate balancing act and is never an easy one, but a challenge I am willing to take on.

With this project I pulled out some of the stronger design elements (the card and extended N). I updated the type which makes it cleaner and overall delivers a stronger brand.

Redesign logo above, older logo below.

Netco Logo_RGB.jpg
graphic design: logo

Earlier this year I worked on a fun project for an inspiring gal whom is embarking on the zero waste lifestyle. I love working on projects like this! They are empowering, inspiring and challenging both creatively and socially. Since this project I have made several small but mindful changes to help reduce and eliminate waste in my own home. And guess what you can too! Follow zero wasted on Instagram for more about waste free living, useful tips and inspiration.  

Rethinking Trash: I wanted to share a little logo development on the chosen concept I call “rethinking trash.” I started with a watercolor sketch, then went digitally with rough ideas which evolved into the final logo. This was not the only concept I presented, in fact it was a real rough sketch I almost didn’t include in the concepts I presented to my client. But it had potential, and well the best ideas start off rough and small.  k